Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include “San Francisco hotels”, “Los Angeles Seo Company“, and “Las Vegas Hertz”.
Above image shows google local results fot the search term los angeles seo, and it seems that 5 out of the 10 listing are being optimized (marked in red) by search professionals, and keywords are being displayed instead of business names….
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